Calcule o objetivo principal do seu sitio antes do plano

Quando você começa um sitio, você deve ter seu objetivo principal claramente em mente. Eu digo isso porque é especialmente fácil ter objetivos conflitantes.

– Se você é especialmente uma companhia de design de site de Dubai, você pode querer mostrar seus dons de elevada tecnologia usando o sitio do seu cliente tais como a peça final.

– Se o visitante é um funcionário preso a essa tarefa, o visitante pode querer ter uma boa face para seus chefes e não criar nada pelo qual possa ser culpado – o visitante tem que proteger seu traseiro.

– Se o visitante é um voluntário, como criar site gratis você pode somente querer uma desculpa para mexer e ser elogiado por isso.

– Se você é proprietário de uma empresa, provavelmente se preocupa com este resultado fim. Você estacionaestaficafixa jazepararpermanecequeda se perguntando quanto isso vai custar? e valerá a pena a longo prazo? Queridos amigos, reconheçam suas próprias necessidades – eles são legítimos. Porém, para construir um website eficaz, você precisa olhar para as necessidades das empresas ou organizações e fazer essas primárias. Do ponto por vista da organização, o que o site deve fazer para ter êxito?

Vejamos alguns propósitos normais de sites. Coloque 1 X ao lado de todos de que se aplicam. o Construa sua marca. Crie 1 folheto on-line que ajudará potenciais clientes, clientes e parceiros a conhecer sua própria empresa e analisá-la do maneira favorável. Você permanecequeda tentando aumentar a qualidade sua imagem de marca ou organização. Eu ouvi pessoas depreciarem este género de sitio como “brochuras”. Mas isso é muito legítimo para alguns estilos de companhias, especialmente empresas ou organizações locais de que não estão tentando conduzir o comércio nacional ou internacional. O visitante quer que as pessoas saibam quem você é, este que o visitante faz, onde encontrá-lo e como contatá-lo.

o Fornecer informações a respeito de produtos para impulsionar as vendas locais de seus produtos e serviços nos locais dos revendedores. Sitios automáticos são um bom exemplo. Vários fabricantes não vendem em seus sitios, mas direcionam as pessoas para varejistas de que carregam seus produtos.

o vender anuncios. Alguns sites são projetados para alienar publicidade – Yahoo!, Google e outros sites de portal são exemplos. Contudo hoje em dia, há muito espaço publicitário e dinheiro insuficiente para preencher tudo. A publicidade na Internet permanecequeda melhorando, mas ainda permanecequeda subestimada. Você vai poder vender 1 pouco por publicidade se for 1 site por portal por um setor ou talvez colocar certos anúncios do Google AdSense em seu sitio. Mas estes não são grandes tomadores de numerário. Veja as vendas por publicidade saiba como um bônus promissor, não como uma coisa certa.

o Vender produtos ou serviços diretamente pela Internet. Você deseja conduzir e-commerce e alienar para 1 mercado nacional ou mundial. Você terá algum género de sistema de pedidos para um ou ainda mais produtos, ou talvez um extenso catálogo on-line. O visitante pode proporcionar um serviço on-line que têm a oportunidade de ser entregue pela Internet ou que têm a oportunidade de ser iniciado on-line.

este Ganhe comissões de afiliados por vendas e leads gerados através de links em seu sitio. Profissionais do marketing experientes estão construindo microsites projetados para entregar tráfego do mecanismo do pesquisa para um produto ou serviço em particular. Quando um visitante clica em um por seus links, ele é encaminhado para um sitio de negócio eletrônico e, em caso de venda, o afiliado recebe uma comissão. Talvez um formulário no seu site gere leads ou inscrições para outra empresa.

este Fornecer atendimento e suporte ao cliente. Os sitios da Web são 1 ótimo lugar para guias de solução de problemas, FAQs (Perguntas freqüentes), informações técnicas, etc. Você pode gerar etiquetas Return Authorization Merchandise (RMA). Você pode fornecer diversas maneiras para seus clientes entrarem em contato com você (consulte o ponto 9 abaixo).

o Economize dinheiro por meio por eficiências on-line. As companhias usaram a Internet para economizar bilhões de dólares. Receber pedidos on-line com autorização por cartão de crédito em tempo real economiza o pagamento de operadores de call center e diminui os enganos de saída. Os catálogos on-line economizam muito nos custos de papel, impressão e reparte. Perguntas frequentes on-line e bases de conhecimento reduzem o número de funcionários de atendimento ao cliente que você precisa. E eu estou apenas arranhando a superfície aqui. Qual é a decisão do design cá? Para ser claro e focado nos objetivos e propósitos do seu sitio.

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